Category: Email-Marketing

According to Marketing Sherpa, visitors are 64% more likely to buy your product when there is a video involved. With those numbers, common sense says that video should always be a priority for your ecommerce sites right? But video is so hard to make… isn’t it? Right now, video is easier to make than ever […]

We are often asked to give our critique of different websites and it’s rare we find a site that has all elements in place for optimal conversion. Luckily, improving your website doesn’t take algorithms or expensive marketing firms… it can be as simple as doing these 8 things. Since most people miss the basics we put […]

When you decided to create a website, on your list of things to add was an FAQ. Since everyone has one, you decided to throw one together and stick it on your page as well. And that is as much thought you put into it. But FAQs should be much more than an afterthought. An […]

Branding is non-negotiable in our book. While we like to work quickly, we have learned the value of a brand over the years and so when people come to us for advice, we typically start there. Funny enough, entrepreneurs often get hung up on a ton of things… Should I register my company…? What tools […]

Want to get your company to $100,000 a year in sales? Or more than a million? You won’t get there without a solid email marketing plan. For almost any online business, collecting, and marketing to those emails will yield some of the best returns out of any marketing channels. Best of all, it’s pretty inexpensive. So […]

Since we launched, many of our apps have been perfect for the needs of local business, especially those using the Launch27.com booking platform. In fact, roughly 40% of our current users are also Launch27 users. I used to run a successful maid business in the Silicon Valley, so I know how important it is to instill […]

Did you know there isn’t an exact conversion rate average in e-commerce? Simply because there are too many variables that play a role, and it also depends on the niche you’re in. But one thing is for sure, a good-looking website helps increase your conversion. Do not worry about whether you’re up-to-par with any averages; […]

Studies have shown that free shipping is critical to your conversion rate. In fact, 93% of customers say they will buy if you offer free shipping and when they do buy, they order 7.32% more. Do you offer a discount or do you offer free shipping? Studies have shown that people prefer free shipping over a […]

With the new Groove Learning Software Stack I have been thinking hard about starting a subscription box (you can see the amazing perks here including Cratejoy perks). I know some people are thinking… not another one, they are such a fad. However, if recurring, dependable revenue is a fad, ill hop on the bandwagon. To that end, while […]